Don’t try to do everything. Concentrate on the channels that provide the best response. Spend your budget where it’s most effective.
Be consistent with your branding. I prefer clean, bold, eye catching design and messaging. There’s a definite trend at the moment to show higher quality photography and more emphasis on interior shots that really draw people in.
Track your response levels so you can continuously monitor how hard your advertising is working for you.
Be clear of your brand and what makes you stand out. Bennett Homes has been around for 70 years, has its roots in the region and uses high quality materials with strong links to local architects and craftsmen. This gives Bennett Homes a real point of difference which runs throughout our marketing.
And ensure your sales executives are well trained and can convey all of this so once the marketing generates enquires, your teams can convert.