In several ways. Firstly, it takes all of Archant’s trusted, popular platforms to provide a totally comprehensive approach. We can reach people at every touch point. On and offline. A mix of powerful display advertising and compelling content.
At the heart of Archant, we’re a storytelling business. So we enjoy creating content that helps and informs people, such as how to put together the best CV, interview techniques, a ‘day in the life of’ and ‘what care means to me?’. We strive to be a real voice for the care industry.
Secondly, we’re local and that means a lot. Our on-the-ground teams know the community and geography and that makes a practical difference. Someone who is working only a few hours a week isn’t going to want to commute. We have that knowledge which national jobs boards often don’t.
Thirdly, we can offer a very targeted solution that reaches people we know are actively interested in the care sector via our ‘Talent Tracker’.